In celebration of this Friday’s (Aug. 31) release of Troye Sivan’s sophomore album Bloom, Billboard is taking a look back at the singer’s music video evolution, as he rose from young YouTube star to bona fide pop superstar.
Kicking off with 2007’s “Tell Me Why,” a 13-year-old Troye Sivan posted an a cappella cover of Declan Galbraith’s song to his YouTube channel, along with the caption, “This is a GREAT song and I know it means a heck of a lot to me as I’m sure it does to a lot of you as well.”
Fast forwarding to 2012, Sivan released the adorably hilarious “We’re My OTP,” as he showcased some killer dance moves (see below) and sang amusing lyrics such as “I’ll love you always, I’ll love you 5ever/I’ll love you as much as I love Nutella…almost.”
The next year, Sivan penned the song “The Fault In Our Stars,” which was inspired by the novel of the same name by John Green. As he explained in the introduction to the track’s video, the singer donated all earnings he made from it to the oncology ward of the Princess Margaret Hospital.
In 2014, Sivan shared the first single from his debut EP TRXYE, titled “Happy Little Pill,” while in 2015 he released the video for his first version of “Wild.” The second version, featuring Alessia Cara, came out in 2016, as did “Youth,” which featured a cameo from Amandla Stenberg.
“We have always been here. We will always be here,” reads the YouTube caption for the “Heaven” video, which is dedicated to championing LGBTQ rights and features clips of Harvey Milk and pride parades. “This video is dedicated to all who’ve come before me and fought for our cause and those who now continue the fight,” the caption continues. “In dark and light times, let’s love forever.”
“Heaven” was followed by 2018’s Grant Singer-directed video for “My My My!,” in which Sivan debuted his bleach blonde hair as he danced in an empty warehouse amidst flashing lights. Next came the visually stunning flower-filled “Bloom” video, in which Sivan served a handful of fierce looks, including one that involved bright red lipstick.
Troye Sivan’s music video evolution comes to a close with his most recent visuals for “Dance To This,” featuring Ariana Grande. In it, the two take over a community center room, turning it into their own private dance party.